I am a Ukrainian-born, London-based, stylist, art director and costume maker and designer.
In Ukraine, I graduated in Fine Art with a BA in Architectural Design. I began my career as a stylist’s assistant in a Kyiv advertising agency and later managed their showroom. This developed my passion for fashion design and art direction and I contributed to Ukrainian BURDA Style magazine, as fashion editor, where I directed editorial shoots, provided illustrations and edited layouts and articles for publication.
After a permanent move to London, I continued to follow fashion, completing a post-graduate Diploma in Fashion Media Styling at the London College of Fashion.
From 2018, I joined Toni & Guy as their In-House Fashion Stylist and Junior Art Director, working closely with the Creative Director, Art Team in the production of various campaigns, live shows and presentations. I also manage production of Toni & Guy’s Digital Academy, an online education platform, scheduling online streaming, providing and setting content. Most recently, this work has led to a greater collaboration with the web design team on updating the visual design.
As a stylist, I’m normally behind the scenes, getting on with my job. My clients are the winners though!
I provided styling and/or costume design for winners at British Hairdressing Awards, in all these categories: Avant Garde Hairdresser of the Year (2019), North Western Hairdresser of the Year (2019), Trend Vision of the Year (2019), Avant Garde Hairdresser of the Year (2021), London Hairdresser of the Year (2021), International Technical Director of the Year (2021).
My styling work has been published in: L’Officiel México, Vogue Italy, KUNST, Mia Le Journal, Rion, Horizont, TRIBU-TE (cover), HAIR’S (cover), Vigore, Fucking Young, PAMP, L’Effronte (cover), HJ (cover), Creative Head (cover).
My clients include: Jas Sehmbi, Majorica Pearls, Ciara Silke, TONI&GUY, Essensuals, Label.m, L’Oreal, Wella, British Hairdressing Awards.